Street Team Marketing

You can't survive without marketing. You or someone you hire has to do it. The people who succeed today are the ones who market and market relentlessly. Here's an example:

I love blues-rock music. It all started (with me) with Stevie Ray Vaughan. That led to Kenny Wayne Shepherd and then to Joe Bonamassa. These are all gritty guitar slingers. I love the upbeat blues intensity they radiate.

Anyway, I'm getting emails from Bonamassa's fans who show they know what it takes to market. Go to http://www.jbonamassa.com and click on the center link, where it says join the street team. You'll see that they are converting fans into marketers. This is brilliant. This is what it takes to stand out in the crowd.

When it comes to music, the word "crowd" doesn't cover it. There are so many musicans out there it would take a quantum physicist to describe the concept of "overwhelming." The point is, if you truly want to stand out in the crowded marketplace, you must market. There's just way too much noise out there for any good musician to be heard without the help of a marketing trumphet.

Joe