Richard Branson says "Screw It, Let's Do It!"

I just received Richard Branson's brand new book -- his first in seven years -- Screw It, Let's Do It: Lessons In Life.

It's bite size at barely over 100 pages but it's oh so filling and delicious.

I'm a a loyal fan of Sir Richard Branson - have been for decades. Wrote about him in my book on P.T. Barnum, There's A Customer Born Every Minute. Called his office once and worked with his key assistants on a project that never got born. But hey, I got close to the great Sir Richard. I have an auotgraphed copy of his earlier book, too. So there.

I think Branson is like Barnum: loveable, admirable, and fun loving.

Turns out fun is a key to the Branson success formula. If it ain't fun, either find a way to make it fun or stop doing it.

Branson says have fun and the money will follow. His exciting stories attest to the fact that the fun formula sure works for him.

If you're looking for the Richard Branson Management Philosophy, "Screw It, Let's Do It" may be as close as you'll ever get to it.

I'm loving the book.

I think you will love it, too.

Get it at www.amazon.com or of course from www.virgin.com/books

Ao Akua,

Joe
www.mrfire.com

PS - If you're looking for P.T. Barnum pictures and photos, ads and letters, Richard Branson stories and more, you really should see www.BarnumReturns.com

PPS - Mark Joyner interviewed me tonight about the story of the world's first Canine Concert. As soon as he gives me the link to the audio, I'll share it with you. I breathlessly told the entire exciting story of how a group of people came together and made history. You can see a few pictures at www.CanineConcert.com I think Sir Richard Branson would love it.