A Book Combo Worth Gold
Joseph Sugarman is one of America’s top copywriters and mail order entrepreneurs. He's also my mentor and dear friend.
Experiencing both success and failure, he launched several companies, the most famous of which is BluBlocker sunglasses—all from the power of his pen.
Several years ago Joe sat down and wrote Advertising Secrets of the Written Word—recognized by his peers as one of the best copywriting books of all time. It was based on a series of expensive seminars he gave to a select group of entrepreneurs during a 20-year period.
Joe followed Advertising Secrets with another book entitled Triggers, which taught 30 psychological techniques to “Control the Mind of Your Prospect to Influence, Motivate and Persuade.”
Both books revealed many of the secrets that brought Joe enormous success and established a new paradigm for effective copywriting. The seminar cost participants $6,000 and the hard cover books cost over $50.
Joe has just combined his Advertising Secrets book and Triggers, updated them to include the Internet and several new copywriting applications and has made it available in paperback on Amazon.com for only $14.16.
The book is entitled “The Adweek Copywriting Handbook—the Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters,” and contains a ton of original material.
Joe is a personal friend of mine and I can vouch for the quality of this book and the information he shares. Just one idea or one trigger and this book could easily pay for itself many times over. This is truly an incredible value and one that I urge you to take advantage of.
It's in book stores or of course from www.amazon.com
Go get it.
Ao Akua,
Joe
www.mrfire.com
PS - While you're shopping for Joe's books, be sure to get Hypnotic Writing and Buying Trances, both by me.
Experiencing both success and failure, he launched several companies, the most famous of which is BluBlocker sunglasses—all from the power of his pen.
Several years ago Joe sat down and wrote Advertising Secrets of the Written Word—recognized by his peers as one of the best copywriting books of all time. It was based on a series of expensive seminars he gave to a select group of entrepreneurs during a 20-year period.
Joe followed Advertising Secrets with another book entitled Triggers, which taught 30 psychological techniques to “Control the Mind of Your Prospect to Influence, Motivate and Persuade.”
Both books revealed many of the secrets that brought Joe enormous success and established a new paradigm for effective copywriting. The seminar cost participants $6,000 and the hard cover books cost over $50.
Joe has just combined his Advertising Secrets book and Triggers, updated them to include the Internet and several new copywriting applications and has made it available in paperback on Amazon.com for only $14.16.
The book is entitled “The Adweek Copywriting Handbook—the Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters,” and contains a ton of original material.
Joe is a personal friend of mine and I can vouch for the quality of this book and the information he shares. Just one idea or one trigger and this book could easily pay for itself many times over. This is truly an incredible value and one that I urge you to take advantage of.
It's in book stores or of course from www.amazon.com
Go get it.
Ao Akua,
Joe
www.mrfire.com
PS - While you're shopping for Joe's books, be sure to get Hypnotic Writing and Buying Trances, both by me.
If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is joe@mrfire.com Click Here!
posted by Joe Vitale | 4:48 PM
3 Comments:
Hey Joe,
I have had the opportunity to study Joe Sugarman's book not too long ago. He really has a way of showing how "real" a person he is having legendary success which is equally balanced by the amount of failures he had as well.
My take home message was that if I am committed to play the game as hard as he did, I too can bring in the same rewards he experienced. And that's one of the reasons why I wrote Being Who I Am (look at blog).
It's easy to overlook the value of what Joe has shared in his book and I believe it's a great reference to copywriters like me who have some experience as it teaches and encourages at the same time.
Definitely a resource worth looking at.
-Ty Teh
Joe V is right! Joe Sugarman's book is truly amazing!
This is without a doubt one of the best books on copywriting I've bought.
I highly recommend stopping what you're doing right now and buy it.
Joe V is right! Joe Sugarman's book is truly amazing!
This is without a doubt one of the best books on copywriting I've bought.
I highly recommend stopping what you're doing right now and buy it.
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