A Book Combo Worth Gold
Experiencing both success and failure, he launched several companies, the most famous of which is BluBlocker sunglasses—all from the power of his pen.
Several years ago Joe sat down and wrote Advertising Secrets of the Written Word—recognized by his peers as one of the best copywriting books of all time. It was based on a series of expensive seminars he gave to a select group of entrepreneurs during a 20-year period.
Joe followed Advertising Secrets with another book entitled Triggers, which taught 30 psychological techniques to “Control the Mind of Your Prospect to Influence, Motivate and Persuade.”
Both books revealed many of the secrets that brought Joe enormous success and established a new paradigm for effective copywriting. The seminar cost participants $6,000 and the hard cover books cost over $50.
Joe has just combined his Advertising Secrets book and Triggers, updated them to include the Internet and several new copywriting applications and has made it available in paperback on Amazon.com for only $14.16.
The book is entitled “The Adweek Copywriting Handbook—the Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters,” and contains a ton of original material.
Joe is a personal friend of mine and I can vouch for the quality of this book and the information he shares. Just one idea or one trigger and this book could easily pay for itself many times over. This is truly an incredible value and one that I urge you to take advantage of.
It's in book stores or of course from www.amazon.com
Go get it.
PS - While you're shopping for Joe's books, be sure to get Hypnotic Writing and Buying Trances, both by me.
If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is email@example.com Click Here!