Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Wednesday, January 04, 2006

Hypnotic SEO Strategy Finally Revealed by Jack Bauer on 24

What is the answer to the question I posed here on January 1st --

What do King Kong, Dr. Phil, Howard Stern, and a 40 year old virgin have in common?

And what was the secret stategy behind my asking that question?

Give up?

A few people took wild guesses, but no one got it on the nose. So let me finally reveal what I was covertly doing that day.

First, a little background...

I'm new to blogs. I began one after hearing SEO expert Brad Fallon speak.

I found blog writing fun. There's freedom in writing about whatever is on my mind. I have to keep my articles at targeted on marketing and copywriting, but here I can wander around a bit.

Still, I also knew I needed readers. Else what's the blog for?

One of the first things I did was issue a news release at It was soft news, about an Internet skeptic (ah, Joe Vitale) who starts his first blog.

Who cares, right?

Still, the release was seen by 30,000 people.

And 1,000 people instantly rushed to this blog.

Not bad.

But like any good American, I wanted more.

On January 1, 2006, I was poking around the stats on my blog. I noticed a lot of people were coming here after searching for something I had written about, such as Chartreuse liquor or Agatha Christie.

That got me thinking about the idea of packing my next blog post with the top 15 most current search terms. So here's what I did --

I went to Zeitgeist at Google There I found a list of the latest search terms, as seen below:

Zeitgeist This Week:
Top 15 Gaining Queries:
Week Ending December 19, 2005

1. mta strike
2. john spencer
3. jibjab
4. king kong
5. dr. phil
6. ny1
7. naomi watts
8. howard stern
9. rachel mcadams
10. west wing
11. 40 year old virgin
12. uma thurman
13. winter solstice
14. scarlett johansson
15. intelligent design

My next step was to write a post using as many of those key words as possible, but just once. I assumed the search engines would pick up my blog because of the embedded popular search terms, and that people searching on those terms would sometimes end up here.

So my question -- What do King Kong, Dr. Phil, Howard Stern, and a 40 year old virgin have in common? -- was simply designed to get search engines to notice me. Obviously, what Kong and the others had in common is they were on the Zeitgeist hot list.

I had no idea if this plan would work, but I figured it was worth a shot.

You may have guessed that was what I was up to. If so, good for you. You get a gold star on your forehead. (Take a look. It's there right now.)

But few people guessed my deeper strategy.

Keep reading --

I made sure I planted that same Jan. 1st blog post with links to my sites.

You'll note mentioned, as well as a link to my Executive Mentoring Program at

In short, my Hypnotic SEO Strategy is this:

1. Search engines will inventory my blog because it's now loaded with currently hot search terms.

2. Complete strangers will find my blog because they are searching for what is mentioned within it.

3. Some of these complete strangers will now go to my links. With luck, a few will buy something, or apply for my mentoring program, or at least sign up for my free ezine.

Whether this pays off or not is up for debate. Since it only took an hour or less to create the blog entry that could lead to sales, I think it's worth the tiny effort.

Ultimately, you'll always have better results making an offer to people on your own list, who already know you. That's a given.

But in the brave new world of blog marketing, it's wise to experiment.

After all, you don't have to be rich or famous to try this strategy.

All you have to be is willing and take action.

My monkey agrees.

Ao Akua,


Author, The Attractor Factor : 5 Easy Steps for Creating Wealth
(or Anything Else) from the Inside Out

PS - My friend "fun diva" Christy Hoffman took a brilliant spin off of my Jan 1 post. She wrote me and said: "I blogged your entry on MY blog & gave my web site name too ( is my blog) to see if I get any traffic." You'll note she commented on my Jan. 1 post on my blog, using hot search key words and also giving her website. Wise woman.

PPS - The above picture is from the hit TV show 24. It's the most hypnotic television show I've ever seen. It's more riveting than watching Britney Spears dance naked. And since many people will be typing the show name, or Jack Bauer, or Kiefer Sutherland, in their search engines over the weeks ahead, I wanted to mention them here to -- you guessed it -- get my blog noticed. Heh heh heh.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!


Blogger BuzzBoss said...

Aloha Joe,

I love reading your articles and thanks for the tip.

What do King Kong, Dr. Phil, Howard Stern, and a 40 year old virgin have in common? They all run on "do or sell" (duracel batteries?)

Mahalo nui loa,
Rusty K.

10:10 AM  
Blogger Michael and Pauline Worthington said...

Hi Dr Joe.

Happy belated birthday to you. I just celebrated my 52nd on November 24.

Thanks a million for the lesson on SEO. I wouldn't have thought of that in a hundred years.

That's one of the reasons I love your newsletters so much. You always deliver the real goods.

Michael Worthington

11:41 AM  
Blogger Success-Magnet said...

Cool strategy, Dr. Joe!

Thanks for sharing that. I will give that one a try and test the results.

It's a fun experiment.

Happy New Year!

P.S. - Happy belated birthday!

12:42 PM  
Blogger Jorge Pinkus said...

Hey Joe,
Thanks for the tip... it's worth experimenting and see how a combination of Joe Vitale, Jorge Pinkus, King Kong, Dr. Phil et al leads to an increment on traffic to both our sites.
My own blog is at if anybody would like to see it... :-)

2:22 PM  
Blogger MikeBlack said...

I do not understand the reference to au akua. Here is what I found (I even lived in HI for many years!)

Cloud islands, called ao akua, were profoundly sacred, for they were the private domains of all-powerful, supernatural beings who controlled the ancient universe. Out of respect, humans who beheld the ao akua kept from pointing at them.

4:51 PM  
Blogger Joe Vitale said...

Mike, "ao akua" is not a reference; it is my Hawaiian name. It was given to me by Dr. Len, who I wrote about in an earlier post.
- joe

5:46 PM  
Blogger Liz Sherwood said...

Thanks for the idea Joe. Researching the trends is my speciality (very handy for niche marketing) and I love this twist on what to do with that data.

How is the experiment going? Noticing any results?


6:59 PM  
Blogger Heather Vale said...

You mentioned this in the interview I did with you today, and it's fabulous! Watch for the interview on my talk show, Success Unwrapped with Heather Vale, starting on Sunday Jan 8 at

Heather Vale

9:25 PM  
Blogger Gregg said...

Hey Joe,

I just read your post about the Google book. I'm responding here to make sure you see this.

You may be interested in another great book on the topic that I read recently. It's called The Search - How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture by John Battelle.

It's a very interesting read.


9:35 AM  
Blogger Joe Vitale said...

Hi Gregg. I just finished that book yesterday. Good read, as well.

9:56 AM  
Blogger Goosh said... always you astonish me.

I think you are the first to think of this wonderfully sneaky strategy.

And as always....

Thanks for sharing


ps...cant wait for The Secret.

Al though I am disappointed that its not listed on

It would help with promotion, since there are two other films called The Secret coming out soon.

Searches for them would also result in yours being seen.

4:54 PM  
Blogger Christina said...

Thank you again for sharing your amazing insights. You make learning the keys to marketing and prosperity truly fun!!!

3:17 PM  
Blogger C. Guan Soo said...

Hello Dr. Joe,

Thank you for sharing this King-Kong tips!

It's a wonderfully sneaky way to SEO, which Dr. Phil or Howard Stern could not even figure out! Let alone the 40 year old virgin! ;)

Perhaps the intelligent design in the west wing could do some jibjab work during winter solstice for John Spencer to sneak through this hynoptic SEO trick!

And yes, I love your newsletter, real and sweet - like Naomi Watts!

Look forward for more of your hynoptic wisdom!

5 Steps Tai Chi Breathing

11:44 PM  
Blogger Lewis Smith said...

I have recently discovered a really useful person to know - Dr Joe Vitale!

I have been going from one hypnotic site to another for about a week, reading ebook after ebook, and now I find this blog! Excellent tips. Cool. Useful.


8:56 AM  
Blogger Administrator said...

Thanks for the excellent tip.
Today I decided to learn with your BLOG, then I will go to your website, and I intend to buy Hypnotic writing(after my first sale online...)

I will let you know what I think when I finish it.

Your Blog is funny!
I will add it to my feedreader.

2:06 AM  

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