Why a Marketing Legend is Mad at Me
The home belongs to marketing legend and genius copywriter Joe Sugarman, father of the famous Blueblocker sunglasses.
I can finally tell you where we've been staying because tonight Joe gave me permission to do so.
Joe is a wonderful, generous, brilliant, spiritual and dear friend. I'm amazed that I know him at all let alone know him well enough to be allowed to stay in his home here in Maui.
But Joe is a little upset with me.
Joe is famous in marketing circles. Most people know of his breakthough books, such as Triggers. Or they know of his classic infomercials for his Blueblocker sunglasses.
He's also a celebrity here on the island. He published a weekly Maui newspaper for many years, so all the movers and shakers have come to know his name, even though he sold the paper a year ago.
But Joe has seen something unusual during my time here with him.
When we go places, and someone yells out, "Hi, Joe!", they aren't looking at him.
They're looking at me.
Turns out most of Maui has seen the movie The Secret.
Most of those who see it remember my face.
And when I show up someplace with Joe Sugarman, they are attracted to me, not him.
Joe's not upset, of course. He actually prefers being reclusive. He's a humble guy, which is another reason why I love him.
When I try to tell Joe how grateful I am to know him, he simply says, "You attracted me and all these good things yourself."
PS - Joe has a new book coming out in late November. You'll want it. Anything by Joe is a masterpiece. Go get his books on amazon. And then memorize them. And if you can find a copy of his now out-of-print earlier book, Success Forces, get it NOW. Joe told me that book could have been easily titled "Karma for Business People."
PPS - Nerissa filmed Joe Sugarman, his wife, and me last night at dinner. Stay tuned for information on this rare footage, which we'll post one day down the road. For now, Maui is calling me back to her...
** Sent via Wireless E-Mail with Blackberry **
(I could be anywhere) :)
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