Amazing New "Anti-Gravity" Shoes Make You Look Two Inches Taller AND Help You Lose Weight, or, A Riveting Example of Hypnotic Writing
I love gadgets and I love hypnotic writing.
I received a copy of Gadget Universe's catalog, thumbed through it, and was stun-gunned when I got to the two page spread about the new anti-gravity shoes called Gravity Defyers.
It's a perfect example of Hypnotic Writing.
I read and re-read the two-page ad. I loved it. The copywriter didn't miss a trick. He (or she) has the facts, the benefits, the research, the references to feeling more confident and looking taller, and the emotional hot buttons of looking like a sexy spy or a distinguished gentleman, all woven into some smoothly written copy.
It even suggests the shoes can help you lose weight (because you'll want to be more active wearing them).
The snail mail catalog looks and reads better than the online copy, but you can get a sense of what I'm talking about at www.gadgetuniverse.com/product_detail.asp?SKU=TB+316+B11
One day I may write or record a special report focused on just this ad.
It's that good.
PS - I loved the hypnotic copy so much, I went online and ordered the shoes. That's the sign of a good ad. It made me buy. My only complaint is that the shoes aren't in stock for instant delivery. I want them now.
Reminder: The second Larry King Live show on how to change your life by changing your mind will air Nov 16. I'm on it. It airs on CNN. It also airs on CNN International. See www.cnn.com/larryking Tell the world.
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