Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Friday, April 14, 2006

How to Clone Money

Too many people study marketing and then make their first product about marketing and for marketers.

Big mistake.

A better idea is to learn marketing and then apply it in a different field of interest.

For example, membership sites are a profitable tool in marketing circles. Dan Kennedy has one. So do I at

But not enough people do them in other areas.

Today I had lunch with Scott York. He heard my recent Unity Church talk about "The Real Secret to Attracting Wealth" and asked to meet with me. I'm sure glad I made time for him.

Scott runs a membership site for aspiring bodybuilders.

Sign up and every month you get a DVD revealing the training methods of popular bodybuilder Lee Priest. This is fascinating. You get to see what Lee Priest eats, drinks, and does for working out. This is natural bodybuilding advice. It's about hardcore bodybuilding. It reveals bodybuilding secrets. It's explained at

This may not interest you (unless you're into fitness) but the aspiring bodybuilders, men, women and even teenagers, are devouring this information.

Scott no longer "works" for a living.

He just creates this monthly DVD with Lee Priest.

Do you see how this works?

Scott has taken a concept used in the marketing world and duplicated it in the bodybuilding world.

You can do this, too.

There can be membership sites for magicians, clowns, strippers, accountants, lawyers, doctors, bartenders, restaurant owners, dry cleaning stores, chiropractors, golfers, MLM, etc. You name it. A membership site can be created for it.

The lesson here is to take something that is repeatedly done in marketing and clone it in a completely different field.

The marketing world sees strong marketing every day. Other fields will sit up and take notice when you take those same concepts into new territory.

You can do this.

But will you?

Ao Akua,


PS - On this Sunday, Easter, I will be interviewed live on Inside Wealth, 910AM-KNEW, San Francisco from 8:00-9:00 am pacific. Go to for live streaming on the Internet. Or call in and talk to me on the air at 800-345-5639 or 415-538-1022. Go to for archives of the show on Monday and beyond.

PPS - If you haven't purchased your copy of The Secret on DVD yet, it jumps up in price on April 20th. If I were you, I'd go get it at Some of the people in this great movie include John Assaraf Jack Canfield Dr. John Demartini Mike Dooley Bob Doyle Hale Dwoskin Bob Proctor James Ray and of course, yours truly, Joe Vitale .

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!


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