What Did a Rabbi Teach Me About Hypnotic Writing?
I just received a copy of Steal This Book! Million Dollar Sales Letters You Can Legally Steal to Suck in Cash like a Vacuum on Steroids.
While you can't really steal any of the letters -- not word for word, anyway -- you can certainly "be inspired" by them.
As I've said many times, professional sales letter writers are called copywriters because we copy.
That's why they keep "swipe files" of proven letters, to refer to when they need to write a new letter of their own.
This is why my Hypnotic Writing Wizard software comes with a swipe file in it. It's an essential tool for anyone serious about writing hypnotic letters.
Well, a great new book/swipe file to get and "copy" is this one.
It's by Harlan Kilstein. Harlan is an ordained Rabbi. He once ran one of the largest hypnosis centers in the US. He learned copywriting after learning story-telling and hypnosis, which means his foundation of learning was different. Most copywriters learn how to write sales letters and then learn language methods.
And as a result, his letters scratch out your eyes in terms of going for the sale. He doesn't let go. He keeps you riveted to the page with long copy until you cough up money for the product.
And that's why I love his book.
Every letter is passionate, persuasive, and muscular.
Harlan's sales letters have gotten rave reviews from David Garfinkel, John Carlton, T. Harv Eker, Michael Masterson, Jay Abraham, Kenrick Cleveland, Stephen Pierce, Rich Sheffren, and many more.
I'm going to "steal" his stuff.
You should, as well.
His book is available from www.amazon.com
PS -- I'll be speaking at the National Guild of Hypnotists convention next month in Marlborough, MA. I'll also have a booth there. Stop by and visit Nerissa and me. For details, see www.ngh.net
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