Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Monday, July 03, 2006

Spam Filters for Your Brain

Nerissa just told me about a health site at

I found the mind-boggling amount of information there on health to be encyclopedic.

I also admired the fact that there were links to books and other sites all around the free information. This is the way to market online: Get people there for the content, and then offer them things to buy relevant to that content.

It worked on me.

I clicked on one of the links, for Truth Publishing, and got so excited by what I found that I dropped everything I was doing and instantly ordered several of their books.

Keep in mind that I didn't go there to buy any books. I went there for the free content.

You'll want at least one of the books I bought, too -- the one called Spam Filters for Your Brain.

Is that a cool title or what?

Apparently the gent who wrote the book knows a few things about marketing and copywriting. Not only is he exposing big business manipulation methods (especially in the health field) in his book, but he's using marketing methods to sell his book.

The title alone is a clue that he knows how to get attention.

And his website is a classic direct response model of persuasion.

Take a look at

That site has all the elements of Hypnotic Writing: Great headline, graphic, bulleted points, fear motivation, bonus report if you buy now, etc.

I admire the author's ability to sell a book against marketing by covertly using marketing methods to do so.

I'm sure he has no ill intent. In fact, that's one of his points. He's not the bad guy. It's Big Business that uses these methods for evil; not you or me or the author.

Marketing is powerful, and it's your choice on how you use it.

I vote that you use it for good, much like the author of Spam Filters For Your Brain.

His intent is to awaken, not control.

I say get his book.

Ao Akua,


PS -- Top this: Pat O'Bryan and I came up with a product idea and released it in less than 24 hours. How's that for my motto, "Money likes speed"? He did the website and scanned the product. I wrote the website and urged him to hurry up. The site is now live at You should take a look. It reveals a method more powerful than the power of intention. And intention is pretty powerful. Besides, the site was created by two marketers trying to get into your brain and manipulate you, almost like the big business bad boys do, only our cause is good. Did we succeed? Go see

PPS - We had five sales within SECONDS of announcing the site went live. I guess "demand" really works. Go see the site for an explanation. You know you want to.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!


Blogger Zach Even - Esh said...

Joe, you are an amazing man! All this informaiton on the law of attraction is changing my business and my life in ways I can not express!

This is simply awesome, AWESOME stuff!

Thank you Joe!!

--zach :)

8:31 AM  

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