What's Your Code? or, Three Must-Have Books (Part Two)
The Culture Code by Clotaire Rapaille.
I almost didn't pick this one up. I thought it was yet another poor spin-off of The Da Vinci Code, which I'm tired of hearing about and seeing take-offs of.
But this new book is riveting, as well as revealing.
Rapaille is an expensive marketing consultant who digs into the collective unconscious of a nation to unearth its silent system of "codes" -- unconscious symbols, or archetypes.
The book's subtitle says, "An ingenious way to understand why people around the world live and buy as they do."
I found the book astonishing. What he declares are the hidden motivators for our behaviors is surprising, at least at first.
For example, being overweight means a person has "checked out."
The code for fat is basically giving up on life. A fat person has "checked out" of the game, so to speak. When they check in again, they will lose weight.
And the code for money is "proof."
We want money to show we are worthy; that we matter; that we have succeeded. It is the "proof" that validates our living and our abilities.
And you don't want to know the code for sex.
The Culture Code goes through numerous revelations. He gives the code for beauty, health, luxury, food, shopping, work, money, sex, and more. All of it is brilliant.
My only concern with the book is how do I find out the code for any particular audience I might want to market something to? I'm left thinking the codes are priceless to know, but only Rapaille or some other Freudian trained marketer can reveal them. The codes he shares are enlightening and will help me better understand myself and other Americans. But beyond that, what do I do?
Still, this is truly a must-have book.
PS -- Later I will reveal the third and final must-have book from the stack I am currently reading. What are the top three books you are currently reading? I'd love to know.
PPS - Great news: The audios, transcripts, and secret manual to the famous Manifestation Weekend are now available at www.BeyondManifestation.com If you're ready for the "Advanced Manifestation" course, go see that site right now.
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