Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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Monday, June 12, 2006

The Dark City Inside Your Own Mind

You never know what each day will bring you, do you?

Have you ever wondered why that is?

Who's pulling these surprises on you, anyway?

Yesterday I turned on the television and caught most of the 1998 sci-fi classic movie, Dark City. I had never seen it before, or even heard of it. But I was absolutely riveted by it.

I'll tell you why it captivated me in a minute. First, let me set the stage by telling you what the movie is about:

According to the description of the DVD on (which I just ordered), the basic plot is this:

John Murdoch awakens alone in a strange hotel to find that he has lost his memory and is wanted for a series of brutal and bizarre murders. While trying to piece together his past, he stumbles upon a fiendish underworld controlled by a group of beings known as The Strangers who possess the ability to put people to sleep and alter the city and its inhabitants. Now Murdoch must find a way to stop them before they take control of his mind and destroy him.

Well, that plot description doesn't do the movie justice at all.

Yes, the movie is about Murdoch slowly awakening, being confused by mental images, and incomplete story lines, and by the nagging reality that no one can tell him how to get to Sunset Beach, which is advertised everywhere.

Yes, there are "Strangers" who control the world he lives in with their hypnotic powers, and no one seems aware of it except Murdoch and a dorky psychiatrist played by actor Kiefer Sutherland (of 24 fame).

But the above is like saying Melville's Moby Dick is about a big fish.

Truth is, Dark City is about the inside of your own mind.

Here's how I see it:

The "Strangers" are your unconscious.

They cause you to go "asleep" and become addictive to people, places, things. They also cause you to remember your life inaccurately and incompletely. The Strangers are pulling your strings. You don't know it because they are hidden from you. When they want you to do something, they make you go unconscious. This is your life. Like the people in the movie, Dark City, you and they have no clue any of this is going on. None. You do things and then wonder why you did them. Others do things and you wonder why they did them.

"Murdoch" is your conscious mind.

It's the part of you that is awakening but remains confused. It's the part of you reading this right now. It askes why you keep doing things that hurt you, whether overeat or overdrink or remain addicted to sex or cigars or watermelons or whatever. You (Murdoch) want to control the show (your life), but you can't seem to grab the bull (the Strangers) by the horn. It's a constant struggle. You have moments where you seem to control life, but then you lose the power and you're back in the struggle. Sometimes you awaken after eating a pie (when you said you were dieting). Sometimes you awaken after having an argument with someone (who you said you loved), and now you can't figure out why you blew a gasket. This is the eternal frustration.

So, how do you break free?

How do you clean your unconscious of the strangers and take control of your life?

How do you create a world of your liking, and not one where you're the main puppet?

In the movie, Sutherland plays the role of the aware but weak psychiatrist who teaches Murdoch how to control his own mind. Control his will and he can control the strangers. Control his mind and he can direct his intention to do what seems impossible. Of course, Murdoch does this. By the movie's end, he creates a whole new world, right down to a beautiful Sunset Beach.

The moral of the story for me is this:

You can take control of the "dark city" inside your mind by consciously using your powers of will to awaken.

It may not happen overnight (and then again, maybe it will).

But it can happen, if you work at it.

This was the purpose of The Mental Toughness Institute which helped me lose 80 pounds.

It's also the message in Steve Siebold's masterpiece of a book, 177 Mental Toughness Secrets of the World Class.

It's also the message in the now famous viral movie, The Secret.

It's also the message in the Manifestation Weekend I held recently.

It's also the message in the monthly DVD that Scott York and I just released.

John Murdoch is you.

And you can awaken from the hold of the strangers.

Go Conscious.

Ao Akua,


PS -- Two more tools for awakening: An author/teacher/speaker I love who works with the "Dark City" of your mind is Debbie Ford And the audio recording Pat O'Bryan and I just released can help you clean and clear the "Strangers" in your mind. It's described at

PPS - A Disclaimer: I loved the movie Dark City for the great acting (William Hurt, Sutherland), plot, soundtrack, imaginative sets, hidden messages and more. But you may not like it at all. The purpose of this blog post isn't to sell you on the movie, but to sell you on awakening. Go Conscious. Thank you. I love you.
PPPS - Most of us are like the kitty in this video:

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!


Blogger Goosh said...

I truly enjoyed this post. Do you have other movies which are inspirational or deal with subject of the mind?

Let us know please.


12:21 AM  
Blogger Bryan Tran said...

Hey Joe, you have a great blog here! I'm definitely going to bookmark you!

I have a Internet marketing

. It pretty much covers make money online stuff.

Come and check it out if you get time :-)

1:00 AM  
Blogger Joe Vitale said...

There are lots of great movies with hidden messages: "Back to the Future." "16 Blocks." "The Secret." I've written about some of them elsewhere on this blog. When your eyes are open for them, you see them in the oddest places. - joe

11:39 AM  

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