Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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Thursday, June 01, 2006

The Internet Was Destroyed Last Night

I just heard that the Internet was destroyed last night.

I'm shocked, too.

I'll tell you about it in a moment, but first --

I'm reading a terrific new book called Idealized Design.

It's by Russell L. Ackoff, Jason Magidson, and Herbert Addison. It's a Wharton School Publishing book, which has been publishing some works of genius. (Note their earlier masterpiece, The Power of Impossible Thinking by Wind and Crook.)

This is another one of them. It's basically about how to create the future for your business (or your personal life) by focusing on what you desire and not on what you already have.

The book reminds me of The Attractor Factor but with a much more corporate focus. In fact, the book's subtitle is "Creating an Organization's Future."

But the principles in the book are pure Attractor Factor and The Secret.

For example, one of their guidelines is "Focus on what you would like to have if you could have whatever you want ideally, not on what you do not want."

My favorite part of the whole book (so far) is where you pretend that the business you want to improve was destroyed last night.

It's gone.

Burned to the ground.


Now you are in a wonderful place where you can envision how you wish the business would have been in an ideal world.

From your vision, you can work backward to figure out the steps needed to create it.

This re-engineering type of concept is brought to life in the most riveting way by Russell L. Ackoff, when he opens the book by telling the story of how a CEO of Bell Laboratories walked in one day and announced, "Gentlemen, the telephone system of the United States was destroyed last night."

As a result of that announcement, which of course wasn't true, the audience was able to free their minds to go on and create what we now take for granted, such as touch tone dialing, caller ID, speaker phones, etc.

So -- If the Internet did in fact collapse last night, how would you rebuild it?

What would your vision look like?

Ao Akua,


PS - I love the Internet. Anything goes. People can be wild, zany, outrageous, and more. If you haven't heard about the person selling paintings of numbers (!), you simply have to take a look at Go see.

PPS - If you want to dream and drool, then go here and pick out a castle to buy and live in. Hey, anything is possible. The great ad genius David Ogilvy lived in a castle in his later years. Dream BIG.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!


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