Attracting the Great Lotto Publicity Stunt
That's fine, unless you have a big dream you haven't fulfilled yet.
That's when you may have to leave your comfort zone.
Here's what I mean...
In 2006 I made a decision that changed my life. It involved hiring one of the most notorious media pranksters in the world.
I hired him to create one of the largest publicity stunts in modern history.
To do what?
I knew my book, The Attractor Factor, changed lives. I had and have hundreds of stories from readers to prove it.
But I also knew there was a whole world that never heard of it, despite it being a bestseller twice. I wanted that world to notice my book. And to reach them I was going to have to do something, well, outrageous.
So I attracted the right man to pull off the right stunt, and we attracted national media attention for my book.
This was a daring thing for me to do.
We planned to "win" the largest lotto jackpot in the history of the US.
And for a few days, we did just that.
The entire event could have backfired and led to bad publicity.
It was fun, educational, entertaining, and led to my book getting even more attention than ever before.
In fact, The Attractor Factor has sold out five times now, is now in paperback and hardcover editions, and continues to be a top seller at Amazon. It's that very book that got me into the movie The Secret.
Obviously, that "scary publicity stunt" worked to help attract more success.
This entire "humbug" is now a fast-paced documentary on DVD, which went on sale yesterday. It's called "Humbug: The Art of Outrageous Publicity."
It may be the scariest thing I've filmed yet.
It contains interviews with me, and Alan Abel, the zany publicist I hired (who wrote the above pictured book, How to Thrive on Rejection).
It also contains juicy background stories about famous people who used outrageous publicity in the past, from Mark Twain to Edgar Allan Poe to of course P.T. Barnum.
It also shows you the outrageous publicity event as it happened, complete with actual news footage, newspaper headlines, and media interviews.
On top of that, I explain why you need to consider using publicity for yourself and your business, whether you're online or not.
And then there are the bonus features, including one with me sitting in Francine (my Panoz exotic sports car), and telling you why taking a gamble sometimes is the wisest thing you can do.
And I also unveil the mermaid I own.
There's more, of course.
You can get details and even see a short video excerpt from it over at --www.customflix.com/226626
If you want some educational entertainment, and if you want to be informed and inspired, then go take a look.
Success goes to those who dare to dream.
And sometimes you have to take a little "scary action," as well.
PS - The Attractor Factor book is in all book stores or of course at Amazon. Or see http://www.attractorfactor.com/ It'll soon be out on audio Cd's, as well.
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