Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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Wednesday, January 24, 2007

What is Mary Pickford's Long Lost Secret?

See that breathtaking picture?

At one point that was going to be our new living room.

That's a shot inside Pickfair, the mansion once owned by the founding father and mother of Hollywood.

The gold framed picture is a signed photo of forgotten silent film star Mary Pickford. It's in my private collection.

The smiling picture is also of Mary Pickford, taken in 1929.

This other picture is of a rare old Chinese made cigar humidor once owned by Mary. I won it in the recent Pickford estate auction. It arrived today.

Why do I sometimes collect Mary Pickford items?

At one point I thought I was going to write a book about Mary and her lost business secrets, much as I've done for circus showman P.T. Barnum in There's a Customer Born Every Minute and BBDO ad genius Bruce Barton in The Seven Lost Secrets of Success.

I may yet do it, too.

Mary Pickford was America's Sweetheart, capturing the imagination of the public as "Little Mary," the teenager with spunk, in countless silent films in the early 1900s. She was charming, big eyed and perky.

She married famous swashbuckler Douglas Fairbanks, and with slapstick king Charlie Chaplin and director D.W. Griffith, they formed United Artists. It was the first movie production company run by people who acted and directed. Mary and her team were the founders of Hollywood.

Pickford and Fairbanks were a world famous couple and the closest thing to royalty that era had ever seen.

Their famous estate in Beverly Hills, called Pickfair, went on the market a few years ago and I almost bought it.

Today, Pickfair stands as a majestic Venetian mansion with high ceilings, ballroom size living room, formal dinning room, master bedroom suite and three family bedroom suites, sweeping balconies, indoor spa and Jacuzzi with dome glass ceiling, massage room, hair salon, gym, disco, state-of-the-art 35mm theater, guest quarters featuring a three bedroom apartment, security guard offices and subterranean parking for additional 15 vehicles.

The original swimming pool remains as the showpiece of this 2.7 acres site that overlooks the magnificent views of Beverly Hills, the Pacific Ocean, Santa Monica Mountains, and the skylines of Century City and Los Angeles.

Just walking room to room in Mary's old castle would be a workout.

I'll settle for her humidor today.

But someone really needs to write about her as a strong business woman.

Mary died sad, lonely, alcoholic and virtually forgotten.

Yet her business genius helped create an empire. We can learn from that. And her.

Too many greats like Mary Pickford fall through the cracks of history, and we miss out on their insights and secrets to business success.

"You may have a fresh start any moment you choose, for this thing that we call 'failure' is not the falling down, but the staying down." - Mary Pickford (1892 - 1979)

Ao Akua,


PS -- You can learn about her at Thank you.

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Blogger laurab said...

That would be a very interesting read, I hope you pursue it.

What's interesting about Mary's success is her sad death. It points out just how vitally important gratitude is. One could say, "Yeah sure, she made all that money and started her own company but yet she died pathetically, so don't think that's gonna make you happy!" which may be true, but it doesn't negate her accomplishments.

How can we all be successes in our own lives in all aspects? How do we greet success and sustain it and our lives with satisfaction? Do our setbacks need to be our undoing? Many of our historic heroes left the world this way. How do we learn from that? These are all things that occurred to me as I read your post.

6:39 PM  
Blogger Craig said...

Hi Joe,

I hadn't heard of Mary until now.

It would be good to read her business secrets; so I encourage you to write the book.

If you present the book in a biographical format with pictures etc, it will capture a much wider audience.


-Craig Chirinda

6:30 AM  
Blogger Jane Ananda said...

I would love to read such a book about Mary Pickford!

I read a biography about her many years ago, too long ago to remember the details, but I maintain an appreciation for her and her work.

2:04 AM  
Blogger Will said...

Dr. Vitale, I think you could add even more value to such a book (which I do hope you write, as I've learned so much from your work, and am a huge fan of that era in the cinema) if perhaps you also explored the Master Mind group she formed with Douglas Fairbanks and Charlie Chaplin.

It's the Master Mind principle in practice! :) Thank you for your time.

8:32 PM  

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