My next book is called Zero Limits and will be out this summer. I think it's the most important and most powerful book I've written to date.
The book I'm reading is POP! Stand Out in Any Crowd by Sam Horn. It's a fun read as well as brain stretching one designed to help you come up with catchy phrases, statements, ads, and more.
I like Sam's work (she wrote Tongue Fu!) and knew this one would be good. I just didn't expect it to be great.
This morning I read the first few chapters of POP! and came up with some fun one liners to help promote my Miracles Coaching program. For example:
"Go from Near-icles to Miracles with Joe Vitale's Miracles Coaching."
"Release Fear-icles to achieve Miracles with Joe Vitale's Miracles Coaching."
I'm not done with my phrase conjuring yet, but the above one liners came quickly by using only one of Sam's techniques. Even though I haven't finished the book, my mind is already buzzing with new ideas.
I also created a few email subject lines that are truly riveting. I'd list them here for you, but I want to use them in an email or two first. (If you don't get my emails, sign up at www.mrfire.com)
I think anyone in marketing -- or anyone stuck at a party or mingling at a networking meeting or locked in an elevator with strangers wondering what to say next -- needs this book.
Go get POP!
PS -- What temptation am I resisting? (I mentioned a temptation in the first line of this blog.) A brand new Panoz Esperante GTLM exotic sports car went for sale on eBay yesterday. It's stunning and barely has 50 miles on it. I'll probably hold off on getting another one until I visit the Panoz company next year. But wow, these cars are incredible. Just ask Francine.
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