Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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Friday, December 29, 2006

Time Burns Mr. Fire

Yesterday Time ran a story about the hit movie The Secret.

You might guess what they said.

Being mainstream media, they focused on the negative.

They quoted people who objected to the movie's focus on creating wealth, ignoring the fact that the movie also focuses on health, happiness, relationships, and more.

They also said that while the movie called me a metaphysician, my website says I put people into "hypno-buying trances," completely ignoring that my website doesn't ever say that and that my other websites include and and even -- all clearly metaphysical sites.

Oh, and my main site does say I'm a metaphysician right on

Time also said in the article that the guests in the movie The Secret consisted of "hustlers," ignoring the fact that most of the guests are respected authorities in their fields.

Time also said the movie was "hokey," completely ignoring the primary directive of good journalism: never judge.

You can read the Time article at,8599,1573136,00.html

Much good will come of this, of course.

I'm serious.

Keep in mind that the article does promote the movie by giving the website for it early on in the piece.

Many people will hear about the movie for the first time, thanks to Time.

We should send them a thank you card.

Ao Akua,


PS - Today's my birthday. I'm taking the day off and going to a party tonight that my friend Pat O'Bryan is throwing. I intend for it to be a great day. It already is. Thank you.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!


Blogger turbonet said...

That was a great movie. Of course mainstream media doesnt have an open enough mind to accept a movie like that. Mainstream's entire business IS to expose negative. Thats what THEY think sells.

I loved this movie. I loved YOU in this movie.

One other thing you may want to check out. is replaying a seminar by Esther/Abraham. They have part 1 of 4 in their archives. It is fantastic and really helps us who havent mastered the whole manifesting thing gain some insight into, 'what were doing wrong'

HAPPY BIRTHDAY, and have a great holiday season.

11:45 PM  
Blogger Josephine said...

Happy birthday!
I wanted to wish you something, but I can't figure out what... anyway... blessings and much of aloha :)

Oh, by the way you should definately send them a thank you card :)

2:37 AM  
Blogger Josephine said...

Happy birthday!
blessings and much of aloha...

by the way you should definately send them a thank you card :)
They'll be surprised :)

2:40 AM  
Blogger Josephine said...

Happy birthday!
Blessings and much of aloha... :)

by the way you should definately send them a thank you card...
They'll be surprised :)

2:47 AM  
Blogger malletzky said...

Dear Joe,

I wish you a HAPPY BIRTHDAY!!!
May the next Year be the best one of your Life.

best regards from Germany

Saso "Maletzky" Eftimovski

5:33 AM  
Blogger Federico said...

Happy Birthday Joe...
You're a great man. Thanks for helping yourself and help us.

6:34 AM  
Blogger chjones said...

As someone once said..."the poor are with you always"...also, the ignorant. Those who choose to get it, will.

Have a wonderful birthday!


9:45 AM  
Blogger chjones said...

As someone once said, "the poor you have with you always."...also the ignorant. Those who want to see, will.

Have a wonderful birthday!


10:01 AM  
Blogger Kathy said...

Happy birthday, Joe! Even though the article takes a critical tone, only good can come from its publication. People are so used to hearing that tone in mainstream media, they likely won't even notice it.

1:23 PM  
Blogger Phil said...

Happy birthday Joe! I was a skeptic when I first heard of the Secret, but having seen it a few times and really thinking about it, it's a masterful piece of work.

And you're right, any press from Time is good press, especially as they got the website right!

12:51 AM  
Blogger Craig said...

Hi Joe,

Happy birthday Joe and congratulations for making it in 'Time' magazine.

Why do you sound upset?

Any publicity is good publicity, and this negative marketing will appeal to the cynics; who want to 'roll their eyes' , whilst watching the movie.

The 'TIME' article would be the most effective copy, ever written! Why? Because it appeals to 90% of the world and what they believe. A lot of people will become curious to see whats it the movie, because of the copy. They'll buy it out of scorn, roll their eyes a little and then, they would be converted into believers.

What you should do Joe, is send our dear friend JEFFREY RESSNER, a thank you letter! 'TIME' is a widely read magazine and I'm sure someone (who wouldn't have bought the movie before) will buy it because of his copy.

All things aside: Happy birthday! Hope you post birthday pics of you, Francine and Pat!

Ao Akua!

-Craig Chirinda

6:10 AM  
Blogger Kathreen Saab said...

Happy Birthday Joe,

I suppose all you can say to Jeff at Time is;
I'm sorry, Forgive Me, I love You,
Thank You.

And to the entire Mainstream Media for that matter.....

Thank You for BEING You,

7:13 AM  
Blogger Angelo said...

Happy Birthday Joe!

May 2007 be filled with lots of good health, happiness and prosperity and be your best year yet!

Keep up the great work you do and please continue sharing!

P.S. I am looing forward to meeting you in a few weeks.

8:04 PM  

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