Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is joe@mrfire.com Click Here!

Monday, May 28, 2007

Turning Corners, Playing Gigs


You never know what's around the next corner.

While showing my sister around the area where we live, we went into Hill Country Guitars, a cool place to buy vintage and collectible guitars.

My sister isn't at all interested in guitars, but I am. Since I was her tour guide, we went where I wanted to go.

Anyway, in the store Nerissa saw an unusual stool in the center of the room. When I asked the owner, Kevin Drew Davis, he said there's a story behind the guitar stool.

Appears a guitar player by the name of Pete Petre made the stool for himself, to make his gig playing more comfortable.

There are adjustable legs to rest your feet, a place to put your beverage, slots to stick your guitar picks, a place to lean your guitar, and so on.

The thing is, whenever Pete played, people were more interested in his handmade guitar stools than in his music.

But being a smart entrepreneur, he went with the demand. He now makes guitar stools. His site at www.guitarstools.com/ is so busy with orders, he just took it offline until he could keep up with the demand.

I bought one of his guitar stools, too. That's it in the picture. (The guitar in the picture was given to me by Pat O'Bryan.)

The lesson here is to be open. You might want to do one thing, but the public may be more interested in a tangent to it. You can still do what you want, but don't overlook what the buyers want.

After all, they are the ones with the money.

Ao Akua,

Joe
www.mrfire.com

PS - In an upcoming episode of this blog, I'll be telling you the amazing (but true!) story of my one-finger manicure. Stay tuned.


If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is joe@mrfire.com Click Here!

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