Beyond Marketing by Dr. Joe Vitale

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.

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Location: Wimberley, Texas, United States

Author of way too many books to list here

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Tuesday, August 29, 2006

A Secret Persuasion Handbook, or, Would You Push the Button?

In order to write one of my next books (Buying Trances: A New Psychology of Sales and Marketing, to be published in 2007), I read hundreds of books on sales, marketing, psychology, and persuasion. Many of them you already know. Some you don't. Here's one I bet you probably never heard of but should go get today:

Secrets of Libertarian Persuasion: Discover the keys to opening people's hearts and minds to liberty by Michael Cloud.

This is from The Advocates for Self-Government Bill of Rights Press. Whatever you think of politics, I think you should get this book. It shares persuasion methods I've never heard of before, but are heart-felt and powerful. For example:

The "Would You Push the Button?" technique seems incredibly revealing for helping people see for themselves their own thinking process. As Cloud points out in his brief but readable book, people aren't convinced of anything unless they convince themselves of it. So, you play into that human trait. You ask the button question to find out what people really think.

In some cases, they will talk themselves out of their own position once they hear their own views spoken out loud.

In other cases, they give you something to work with to deepen the discussion.

The way it works is this:

Simply ask, "If there were a button in front of you, and by pushing that button you could completely remove/repeal/end (fill in the blank), would you push the button?"

After they respond, you can ask why questions to further explore their reasoning.

Cloud also suggests asking follow-up questions such as, "What would be the best benefits?" and "How would things be dramatically different?"

Cloud's examples are in the world of politics, of course, but what if we borrowed the method (which he says he learned from Leonard Read) and use it in self-growth or selling situations?

An example might be:

"If there were a button in front of you, and by pushing that button you would never be unhappy about anything ever again, would you push that button?"

Or another example might be:

"If there were a button in front of you, and by pushing that button you could remove all your objections to buying this book right now, would you push that button?"

Secrets of Libertarian Persuasion contains many other short but powerful methods of persuasion. It's also written well, is breezy reading, and makes you think.

It also contains wonderful stories. One of my favorites is about IBM founder Thomas Watson telling a struggling writer the secret to success. Watson says -

"Double your failure rate."

I suggest you get this book.


Ao Akua,


PS -- Scott York and I will be hosting a free teleconference call on Wednesday, August 30th, at 8 pm Central to explain and the $150,000 challenge. We'll also answer your questions. Call will last about 30 minutes. Mark down the following:
When: Wednesday, August 30th, 2006.
Time: 8:00 p.m. Central (9:00 p.m. Eastern)
Phone Number: (641) 297-7200 code 383547
Note - All you pay is long distance phone charges. The call is limited to the first 100 people.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Monday, August 28, 2006

What is Money? (I mean really, what is it?)

Continuing my reading of books on non-duality led me to Burt Jurgens' trilogy, including Aren't You Just THIS?

It's in this book that I stumbled across a thought about money that jarred me into an awakening.

Someone writes Jurgen, asking him to "Show me the money!"

Jurgen wrestles with the subject and says -

"Well, what is money? Isn't money quite similiar to ego? Or isn't it at least (or perhaps at most) a tool of the ego? A way to exert ego's power through time and space?"

I found that very interesting. I'm well aware that money is a tool. But I hadn't snapped to it being a tool of the ego "through time and space".

Jurgen goes on to say --

"For the most part, money only has actual power at the moment it is spent."

That made me stop and reflect, as well. I began to reconfirm my belief that money is meaningless in and of itself. We want it so we can use it at some future point.

I kept reading and came to this:

"So isn't a desire for money really a desire to change WHAT IS? No, not even that. It is a desire to change WHAT MAY BE."

Ooooooo. That's good. Money is our hope to escape this moment.

More than that, we're in this moment worrying about future moments.

Yet the great irony is, you can never escape this moment or totally control the future ones.

This is it.

The author doesn't spend much more time on the subject, but his sword cut through the illusion long enough for me to see the ego wants money for some future use. In short, we're not happy right now and we want it to escape future moments like right now.

The thing is, all we have is right now.

Once we -- that's you and me -- appreciate this moment and even wallow in it, we get what we need in the next moments. They come out of this moment. And when they get here, it will be this moment, too.

Don't pursue money.

Pursue happiness.

That's what you want money for, anyway.

And from a non-duality view of life, look at what is behind the pursuing.

What's that watching?

Ao Akua,


PS -- If you don't understand any of the above, look at what is trying to understand and then look at what is behind it. What is behind it is you. Remember my favorite T-shirt: "Meditation is not what you think."

PPS - Don't worry. I'll get back to the "real world" in my next post. Indulge me a little for now. Thank you.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Sunday, August 27, 2006

What a Real Man Thinks of Your Business Body

What do people think of the new monthly DVDs where you can watch me train in my gym under the guidance of Scott York while he keeps pounding me with marketing questions?

Here's what one subscriber says --

I just finished watching the first two DVD's of 'Your Business Body' and they are awesome! I love the candid view of Joe's life and his thoughts! The way you torture (aka, train) him in his gym and grill him with marketing and business questions all at once is seriously priceless!

There is no doubt in my mind Joe is going to get in serious shape with your fast paced, NO BS workouts! I am impressed with how tough Joe is as well! He's the perfect client! He never says "No" or complains or whines. People can learn a ton here, not just in the business sense, but in how Joe is so dedicated and driven to be a success in all areas of life.

This is top notch, must have stuff that people need to experience!

Keep it coming because I'm looking forward to seeing more!!


Zach Even - Esh

Thank you, Zach. I never thought of myself as "tough," but your objective view makes me rethink my own perspective.

Thank you.

All others take note: You can get the DVDs over at

Ao Akua,


PS - The September '06 issue of Joe Vitale's News You Can Use is now online. You can see the current and all past newsletters (7 years worth) by going to and clicking on the "Past Newsletters" link on the left. Enjoy.

PPS - If you're serious about making a living from information, you can't do any better than get to this site. It describes a famous event I'll be speaking at in November. But I'm the minor character in this line-up of greats. It's all designed to help you succeed in business using only words. See Let me know if you plan to attend so we can meet up.

PPPS - We leave for a much needed vacation on Saturday. I'm ready now.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Saturday, August 26, 2006

Awakening to the Dream, or, Why I'm Hanging My Thoughts Out to Dry

I've been reading some unusual books recently. These are the kind that turn my brain inside out and hang my thoughts out to dry.

It's quite liberating, really.

Here's an example:

I just completed reading Awakening to the Dream: The Gift of Lucid Living by Leo Hartong.

Please note that the sub-title says lucid living, not lucid dreaming. I mistyped it when I first wrote it here because it's so easy to jump to an assumption about what the book is about. The book is about being awake. It's a brief but eloquent book about Advaita, which is the philosophy of non-duality.

Let me give you a small head spinning taste from the book:

"If you watch your mind, you will see that thoughts arise of their own accord. Please, do not simply accept or reject this. When you honestly observe and investigate, it will become clear that you are not the thinker of your thoughts."

Later in this book he says this:

"...ask yourself what your next thought will be and see if you can know it in advance."

I don't know about you, but I have no idea what my next thought will be.

Not ever.

I mean, never.

They just appear.

Once they pop into my awareness, of course, I can judge them, act on them, dismiss them, argue with them, wait for a better one, and so forth. The thoughts become the chatter in my awareness. They're entertaining sometimes. Other times, not.

With mental toughness, I can choose the thoughts that best serve me. (I feel sorry for the people who don't know mental toughness or haven't read my book, The Attractor Factor. They must be at the mercy of their thoughts, which drive them to do -- or not do -- all sorts of things.)

But even as I watch and choose my thoughts after they appear, new thoughts --- which I can't predict --- keep coming.

So my question is this:

Where are they coming from?

You can say thoughts come from your unconscious, subconscious, self-image, mind, or something else, but aren't all of those labels just more thoughts?

From what I understand after reading this marvelous little book, thoughts are simply and magically part of the unfolding of the divine play called Life.

In order to find peace, we want to be the observer of the thoughts.

Not the judge of the thoughts; just the observer of them.

Judging the thoughts is yet another thought.

This is why my favorite T-shirt says, "Meditation is not what you think."

Think about it.

Better yet, don't.

Ao Akua,


PS - Wait till I tell you what non-duality has to say about money! Stay tuned.

PPS - Now you know why I call this blog Beyond Marketing.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Thursday, August 24, 2006

What I'm Doing These Daze

A friend just asked me what I've been up to lately. As I jotted down some of my activities, I thought you might want to know of them, too. Here are some bulleted points, in no particular order:

* New book "Meet and Grow Rich," the definitive guide to masterminds, with Bill Hibbler, is an Amazon bestseller this week

* Next book "The Successful Coach" with Terri Levine and Larina Kase comes out in September (it's in stores now)

* "Zero Limits" book with Dr. Len on ho'oponopono is being written now. See excerpt at

* Paperback version of "The Attractor Factor" hits in December. It's being translated into numerous languages, such as Indonesian, Italian, Spanish, Brazilian.

* "Life's Missing Instruction Manual" picked up by Wal-Mart and featured in Bottom Line Secrets newsletter.

* Audio versions of "Life's Missing Instruction Manual" and"The Attractor Factor" will be out early 2007.

* "Hypnotic Writing" comes out in Dec as a hardcover published book.

* Just completed "Buying Trances: A New Psychology of Sales and Marketing" for 2007 release. Early reviewers are calling it "genius" and "a masterpiece."

* Next "Beyond Manifestation" workshop will be Nov 11-12 in Austin. Audios from past one at

* "The Secret of Money" one day event with Mindy Audlin at Unity in Wimberley October 21.

* I'll be speaking at Pat O'Bryan's next "Portable Empire" event end of Sept.

* Started my own business-and-fitness contest with Scott York at

* Working on nutritional formulas with Dr. Marc Gitterle and Jeff Sargent such as cholesterol lowering one and a bodybuilding, muscle building, fitness one described at

* Just became a life-time member of the Society of American Magicians, the group Houdini started in the early 1900s

* About to come out with DVD series showing "Inside the Mind of a Marketer" with Nerissa filming me meeting people, working, doing odd or human or whatever "life" things; Joe's realty TV show.

* Will be speaking in Poland in December; New Zealand, and Australia in early 2007.

* Will soon be releasing a DVD called "Art of the Humbug: The Story of the Great Powerball Lotto Hoax"

* Just completed "The Canine Concert" DVD and it will soon be at

* My appearance in the movie "The Secret" continues to make me a minor celebrity

* Completing my fifth fitness contest next week, then getting on a plane for some long awaited R & R.

There's more but that's all I can recall for now. Best way to keep up with me is to sign up for updates at

And what are you doing these days?

Ao Akua,


PS - Take note: For the first time in his legendary career, Robert Ringer - the "mentor to mentors" -, will share his personal-power techniques with you in a breakthrough, step-by-step teleseminar series. For more information about how you can get on the Path to Power, click on the link below or copy and paste it into your browser Go for it.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Monday, August 21, 2006

How to Write Your Own E-book - in 7 days

Jim Edwards and I released our e-book, How to Write and Publish Your Own E-book - in only 7 days, five years ago today.

We have sold tens of thousands of copies of it.

The book was a #1 bestseller for about two years straight.

Hundreds of people used it to write their own ebooks.

Many people told me they didn't write their ebook in seven days, but that the system Jim and I revealed helped them get it written, period.

The ebook continues to sell and Jim and I continue to celebrate.

So today, let's toast the book that built an empire and helped many people taste the sweet nectar of e-gold.


Ao Akua,


PS - My new book hits the streets today. It's Meet and Grow Rich, written by Bill Hibbler and me. It reveals how to create your own mastermind group. This is the definitive book on masterminds. Get it today and get a ton of freebies. See

PPS - Nerissa posted a new short video of me and Mark J. Ryan talking in the car about trust and letting go. See Enjoy.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Friday, August 18, 2006

The Question that Explodes in Your Head

A wonderful woman by the name of Debra Anne Nagy interviewed me during the recent hypnosis convention.

Debbie is the author of a book titled Inner Metamorphosis and she's a real sweetheart. I easily agreed to the interview but had no idea of the transformation about to occur.

We sat in a gazebo with cool air and tall green trees around us. There were also several people quietly and intently listening. I enjoyed the questions, but one of them really blew the lid off my brain.

If you take this one question to heart, it can lift you out of any mental blocks and limits you've ever experienced before. Debrah's question was:

"What would be the one thing so big, that if you ever accomplished and/or achieved it, it would knock your socks off and make the world stand up and say, 'holy shit!'"

When I heard her question, I lit up, exclaimed it was a mind bender, and found myself having trouble answering it.

It's easy to come up with quick I'd like to be on Oprah...or sell millions of books...or star in my own TV show...or develop a cure for some global problem...but consider her question:

"What would be the one thing so big, that if you ever accomplished and/or achieved it, it would knock your socks off and make the world stand up and say, 'holy shit!'"

That question requires a bigger, bolder, truly "dare something worthy" answer.

After a few minutes I remembered that I wrote in my book, The Attractor Factor, that I wanted to be the world's first trillionaire.

Well, that would be something, wouldn't it?

I invite you to play with Debrah's question. You don't need to know how you will accomplish the answer, you just need to know the answer.

From there, the magic begins.

Ao Akua,


PS -- Reminders: I'll be speaking at Pat O'Bryan's next "Portable Empire" event in Austin, Texas in late September. The last one took newbies to netreprenuer level. This next one will rock with a delightful twist. It's not been done before. If you want to know the proven system to make it online, then get to Pat's un-seminar. But only 33 can attend. Details are at Also, the next Manifestation Weekend will be Nov 11 - 12 in Austin, Texas. Price is just like the original one: $1,000. If you're interested, send an email to my assistant Suzanne at Hope to see you at these events.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Thursday, August 17, 2006

What does the Gold Plated Cigar Lighter Mean? or, Your Money Test: Part Two

Yesterday I told you about buying a gold plated cigar lighter for $612. I asked you to note how it made you feel. Now I'll tell you why I made that request.

The night I bought the David Off luxury lighter, Nerissa, Mark and I went out for dinner. The conversation was deep and entrancing. Whenever anyone said anything wise, insightful, or positive, I flipped open the lighter to anchor the moment with a "ping."

Sometimes they noticed what I was doing, but often they did not. The "ping" was becoming a tool for sealing beautiful moments into our minds. Milton Erickson would have loved it. So would Pavlov and his dogs.

The next day I had breakfast with Brian Dean, a remarkable cruise ship stage hypnotist. Brian told me he used my Hypnotic Selling Secrets package to take his site, which was making $600 a month, to a site making $53,000 a month.

He also told me he had no emotional attachment to money. He said it was just a tool. Since very few people have this mindset towards money, I wanted to know more.

"Let me test you," I said.

I then told him about buying the lighter for six hundred dollars.

I asked him what he thought.

"I know exactly why you bought that lighter," he said.

"Tell me," I encouraged.

"You bought it to anchor in the emotions of success and deservingness. Whenever you touch that lighter, you'll recall being here and all the success you've had. I think it's a brilliant investment. It's worth far more than the six hundred dollars. I applaud you."

Later that same day, I was sitting in a gazebo, being interviewed by friends. I asked a couple there what they thought of my buying a lighter for hundreds of dollars.

"That's stupid!" one gent exclaimed.

"Tell me what you really feel," I said.

"You can light a cigar with a match," he continued. "You don't need a lighter, let alone one for six hundred dollars! That's just stupid!"

Brian dean was there, and he explained his view. As the discussion grew, my gold lighter with the special "ping" became a tool for self-awareness. It revealed where people were in their prosperity consciousness.

In fact, Brian suggested he and I write a book about the whole mindset of money as a tool, which meant my lighter was becoming a money-making new project.

"Let me tell you what I think," I began. "I have a belief in my head that says the more money I spend, the more money I receive. So when I spend six hundred dollars, I start looking for the six thousand dollars coming around the corner."

"But you can use that money for other things, like feeding people," the skeptic said.

"That's a comment from a scarcity mind," I said. "I believe you can help feed people and spend six hundred dollars on a lighter. The only limits are self-created ones."

By now you can see why I asked you how it felt to hear about my lighter. It was simply a way to hold up a mirror to your own beliefs. That shiny gold lighter reflects your money IQ.

If you like your beliefs, keep them.

If you don't, consider taking on new ones.

If you want to investigate all of this more deeply, the next Manifestation Weekend will be Nov. 11 - 12 in Austin, Texas. Price is just like the original one (just a little more than a gold lighter): $1,000. If you're interested in attending, send an email to my assistant Suzanne at

If you want to know what the first manifestation weekend was like, see


Ao Akua,


PS -- I received my Zager guitar. It's beautiful, sounds lyrical, and somehow seems to make me a better guitar player. Their service is off the charts wonderful, too. I wrote to them complaining that I expected a guitar case but only got a t-shirt with the guitar. They instantly wrote back, said it wasn't their policy to send cases, but they would send me one for free because they didn't want a disappointed customer. Now that is service to model. I'm very pleased.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Tuesday, August 15, 2006

The Story of the Gold Plated Cigar Lighter, or, Your Money Test: Part One

One night after the recent hypnosis convention, my dear friend Mark Ryan drove Nerissa and me out and away from the hypnotic buzz of a few thousand passionate hypnotists all talking at once.

We needed the break. Between the traveling and the socializing, the groupies and the interviews, the buying and the selling, there was not much time to sleep, let alone just relax. My talks were sold-out hits and my booth sold-out of all product by the second day. We were the only table with nothing on it but our elbows and a white cloth.

To celebrate, we went for a drive.

Nerissa and Mark wanted coffee, so we stopped at a Starbucks. I think we passed seven of them during one block in rural Massachusetts. One day, Starbucks will rule the earth.

I wasn't interested in calorie-rich coffees or in sugar-infested desserts, but I was interested in finding a good cigar store.

Mark asked the spacey coffee maker at Starbucks if there were any cigar stores near by. After staring into space for thirty minutes, or so it seemed, he mumbled some directions that seemed to mean there was a cigar store someplace in New England, which gave us six states to cover.

Anyway, we went for a wonderful, relaxing ride, enjoying the tall green trees, the lack of billboards along the highway, the beautiful lakes here and there, and more. It was very relaxing.

After a while, I spotted an actual dedicated cigar store.

Mark turned around and pulled into it.

I'm new to cigar smoking and have never been inside a huge store of cigars and pipes. There were hundreds if not a thousand or more cigars to look at. We asked the manager for some guidance. Turns out the manager, Ernie, was personable and informative.

He told us the truth: All cigars are pretty much the same except for marketing.

The difference between a $50 cigar and a $5 cigar is really $45.

He went on to explain that some companies market themselves as the luxury, never-make-a-bad-cigar brand, such as David Off.

Other companies only make a limited amount of a good cigar, and then advertise the scarcity of their item.

It was all pretty fascinating.

I told Ernie I needed a lighter.

But I added that I didn't want just any lighter.

"Pretend Donald Trump walked in," I said. "What kind of lighter would you show him or any other tycoon?"

Ernie went over to a glass display case and pointed at several lighters inside it. They were all gold and silver. They looked stunning and luxurious. I was pretty sure they would cost $50 or more, at least.

The gold one caught my eye.

"Tell me about that one," I said, pointing to it.

"Ah, the David Off gold plated lighter," he said, savoring the words as he spoke them. "You don't get much better than that."

He pulled it from the display case and flicked the flint. Double blue flames appeared. It was a hypnotic dance of fire.

"It looks like two flames," I noted.

"It is," he said. "This is to light all sides of your cigar at one time."

He then added something interesting.

"What this lighter is known for is something else, though."

He then paused, closed the lighter, and popped it open again.

"You hear that ping?" he asked.

He opened and closed the lighter a few more times.

There was a clear crystal like "ping" that appeared in the air as he flipped the lighter open.

"People who know the brand of David Off can recognize that ping from across the room."

I asked to hold the lighter.

It was heavy, like solid metal should be. It looked like something a King or Queen would have. It felt comfortable in my hand. And when I opened that lid, the "ping" seemed entrancing.

I opened and closed it a few more times, letting Nerissa and Mark hear the "ping."

Mark dug it, smiling every time he heard it. Nerissa didn't say anything one way or the other. She was looking at humidors and imagining them as jewelry boxes.

"How much is it?" I asked Ernie.

By now Ernie was helping someone else. He raised his hand to ask me to wait. While he did that, Mark looked in the display case and saw the price of another lighter.

"Looks like it's over four hundred bucks, Joe."

"No, that's not the price," Ernie interrupted.

He then reached into the case and pulled out the box for the gold plated lighter.

I read the price tag.

It said $612.

Six hundred and twleve dollars.

Six hundred and twelve dollars for a lighter.

I thought about it for maybe one minute, and then said I wanted it.

I bought it, too.

Now let me ask you this:

What do you think of my spending $612 on a lighter?

You don't have to tell me, but you do need to tell yourself.

How do you feel about it?

Stay tuned to Part Two, where we will go deeper into this story and Your Money Test.

Ao Akua,


PS -- I'll be speaking at Pat O'Bryan's next Portable Empire event. The last one took newbies to netrepreneur level. This next one will rock the house with a delightful twist. It's never been done before. Leave it to Pat to take his own innovative program to a whole new level. All the details are at Show up and I'll let you hear my lighter go "ping."

PPS -- UPI (United Press International) picked up my "Happiness Burns More Calories" news release that I told you about last week. UPI is one of the wire services that feeds news to all media. This means the entire world may eventually learn of my news release. This is very, very good. It also demonstrates the power of publicity. You need to be doing this, too. See

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Monday, August 14, 2006

A First-Hand Report on Traveling During Orange Alert

Nerissa and I headed to the airport early last Thursday morning, oblivious to the just implemented orange alert at all the airports.

We were surprised to learn we couldn't take water or lotions on the plane. I rely on water to stay healthy. I take gel-like nutritional packs with me so I don't eat the airline food. All of that had to be trashed.

No one explained why to us, or to anyone else.

When security stopped me and went through my carry-on bag, the gent examining my stuff was kind enough to tell me about the potential terroritst attacks and the new level of high security. Knowing what was happening helped a lot in reducing our anxiety and confusion.

After we got through security, we saw the television sets in the airport blasting the news out to the world. As I listened, they sure made the airport experience sound worse than what it really was. If I were planning to go to the airport, the media warnings might have talked me out of it. But I was in the airport, and everything was totally fine.

Nerissa and I got on two flights that day, and two more yesterday.

We never had a problem.

We didn't encoutner long lines.

We didn't hear any unhappy travelers.

And every flight was sold out.

Life was pretty much going on as usual, simply minus some water and lotions.

Again, the media focuses on the negative and distorts reality. A front-page close-up photo of a guard at an airport holding a machine gun makes you think some negative thoughts. But the truth is, I never saw a guard carrying any weapon at all.

I'm glad we are being protected.

But don't let the media rule your experiences.

Ao Akua,


PS - I have much to report about the hypnosis convention. It was a whirlwind adventure with non-stop magic and miracles. Stay tuned.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Wednesday, August 09, 2006

How to Remove Buyer's Remorse, or, The Story of the Guitar that Sounds like a Piano

After finding $12,500.00 in an old Paypal account last week, I went on a spending spree.

I bought everything from a Bentley jacket (to start pretending I'm a Bentley GT owner) to a humidor (for my new hobby of cigar smoking) to a rare magic trick (which I can't wait to show you one day), to a gift of money for Nerissa, and more.

One of the other things I bought was a new guitar. I have several, but you can't have too many. If you play the guitar, you know what I mean.

This new guitar is an E-Z play guitar. It's designed to be, well, easier to play.

The website that describes it is written beautifully. They say:

EZ-Play™ Guitars are modified by Master Guitar Luthier Denny Zager to play easier than any other guitars made. The EZ-Play modification process involves:

Lowering the strings closer to the fret board so you no longer have to press hard to form chords.

Widening the stance of the strings so there is more space for your fingers, while keeping the neck shallow so its easy for all hand sizes.

Modifying the saddle, bridge, neck, nut and bracing in harmony to amplify the tone and resonance.

The result is a guitar that is 50% easier to play with a sound that competes with guitars costing 5 times the price.

Sounds good to me.

So I ordered one.

I was telling Pat O'Bryan about it today and he asked when he could see it. I told him I hadn't heard from the seller yet. Pat's eye-brows went up and I smelled his concern. Suddenly I started to feel buyer's remorse; that sinking feeling in your gut that says maybe you made a really bad decision.

I wrote to the seller and almost instantly got back an email. It had to be one of the most reassuring emails ever received after a sale. Not only did it confirm my order, but it included testimonials, which essentially made me feel excited all over again about my new guitar.

Here's part of the email:

Hi Joe,

We'll take care of worries.

I'm showing you purchased your guitar Friday night and it went out Monday morning after Denny completed a final inspection.

Warmest regards,

Dennis Zager Jr.
Toll free 1-800-308-9731

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Recent customer testimonial:
04-07-2006 Hello Dennis, I received your guitar today and what a great instrument it is! I really like it a lot. It almost sounds like a piano. Very crisp and articulate, perfectly in tune. A very musical guitar! I like the fact that it's light weight. The neck is very easy to play everywhere, I can bend the strings easily and there's no buzz at all! The sound is focused, full range, nice bottom, solid mids, rich and round highs. Plus, I think it looks awesome! Thank you so much, I really appreciate that guitar. Thank you again."
-- Andre Coutu, Lead guitarist for Celine Dion, Las Vegas, Nevada

More testimonials

I'm impressed.

Most sellers would write and just say, "Got your order."

The Zagar Guitar people wrote a personal message, gave me the tracking number for the guitar, and added a lot of emotionally supportive links, including a testimonial from Celine Dion's lead guitarist!

I need to model this approach to doing business.

Maybe you do, too.

Now I'm really excited to get that guitar!

Ao Akua,


PS - I leave for the hypnosis convention tomorrow. Unfortunately, that's the very day the guitar is supposed to arrive. I'll give you a report on it after the trip. Meanwhile, consider reassuring your customers with a thank you email that confirms their order, upsells them on more products, and soothes their concerns with some testimonials. It's e-z to do.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Tuesday, August 08, 2006

How to Improve a News Release

My blog post from the other day was just turned into a wonderful news release and distributed to the national media. It's worth looking at the before and after versions.

My "before" news release, which was the bare bones of an idea, is on my blog for August 5th.

The "after" news release, expanded and polished by PR Web Direct, and with a stunning photo added, is now online at

Study both.

Ao Akua,


PS -- The next Manifestation Weekend will be Nov 10 - 11 in Austin, Texas. Price is just like the original one: $1,000. Only 25 can attend. If you're interested, send an email to my assistant Suzanne at If you want to know what the first weekend was like, see I hope to see you there.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Monday, August 07, 2006

What I'm Reading

Right now I'm busy preparing to go to the world's largest convention for hypnotists later this week. I'm a speaker there, and Nerissa and I will have a booth, too.

Even with all the stress of preparing for that annual trip up north, I have two new books coming out within weeks (circle August 22th on your calendar), and I just completed writing my next book.

Before I turn it in to the publisher and leave for a long awaited vacation to an island in the Pacific, I'll begin my next book after that.

And on top of all that, there's the body and business contest Scott York and I just announced, the nutritional products I'm beginning to promote, and a TV show I'm planning to produce.

I also have two DVD projects near completion, that I can't wait to share with you.

And I'm currently in my fifth fitness contest, which is eating my lunch with intense workouts and strict dieting. But I'm eight weeks into it and there's no turning back.

Oh. And I just bought a new guitar, I'm practicing a new magic trick, and I'm shopping for a new Bentley (since I passed on James Caan's used one) and I'm writing blog posts, like this one, whenever I can.

But that's not all.

I still find time to read good books.

I'm a book addict.

I admit it.

I love them.

I buy them, collect them, and sometimes even read them.

Since you might be interested in what I'm reading right now, here you go:

What Happy Companies Know: How the New Science of Happiness Can Change Your Company for the Better by Dan Baker, Cathy Greenberg, and Collins Hemingway.

I love this book. It's inspiring. It focuses on what I've been saying for years: happy people tend to get more of what they want. They are more productive, prolific, and profitable. As The Attractor Factor states, the more you focus on the positive, the more positive things you create and attract. Amazingly enough, this whole book supports (but doesn't directly address) the premise in the news release I am sending out tomorrow: Happiness helps you lose weight. Get this book.

Go Big or Go Home: How the Next Generation of Startup Companies Think BIG, Grow FAST, and Dominate Markets Overnight by Wil Schroter.

I've only begun this book but I love the energy and passion and message in it. Schroter is getting me to think big and act quick. I've often said "Money likes speed," but this book takes it up a notch. The author urges you to look for the big painful problems that large groups of people share and then create solutions for them. He's got me thinking. I imagine you could read and re-read this one book all year, and every time create a new money-making profit center. Read it and dare something worthy. I am.

Six Blind Elephants: Understanding Ourselves and Each Other, two volumes, by Steve Andreas.

This two-volume set shares stories and techniques for helping yourself see how you look at your life through "scopes," a type of categorizing that determines what you see and how you feel. Change the scope and you change the experience. Andreas is an NLP pioneer. This set reveals numerous methods for shifting perception, many of them from the legendary change masters, such as Milton Erickson, Virginia Satir, and Richard Bandler. I found volume one harder to read and volume two more practical, but if I were you, I'd get both books. Read them and open your world to new possibilities. A wise, thoughtful, and often fun set of books. I think they'll be "scoped" as classics in the field of psychology by future generations. You can read excerpts at

There's more, but that'll hold you for now.

The above books are all available from the king of bookstores:

I better get back to my packing and preparing.

Gee, which book should I take on the plane?

Ao Akua,


PS - When you come across a book that blows your hair sideways, be sure to tell me. Just post a comment here. Thank you.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Saturday, August 05, 2006

Study Proves Happiness Burns More Calories than Sadness

I'm sending out a news release next week that says --

Happiness Burns More Calories than Sadness

It will go on to say --

Formerly Obese Author Loses 80 pounds Getting Happy -
Announces World's First Body and Business Contest

(Austin, Texas) According to Dr. Joe Vitale, author of The Attractor Factor and Life's Missing Instruction Manual, happiness burns more calories than unhappy emotional states, such as depression, sadness, or anger.

"People mistakenly think happiness is where you sit and vegetate under a lotus tree," says Vitale, 52, an author and Internet marketer based in Texas. "The truth is, happy people tend to take more actions in the direction of their goals."

Vitale says he lost 80 pounds by focusing on what he wanted, not on what he didn't want.

"Unhappy people tend to sit in front of the television, overeat, and do nothing but complain," he stated today. "Even if they are feeling frustrated, sad, or angry, they tend to bottle their energy and do little to nothing with it. As a result, they get fat."

Vitale should know. This once obese Internet guru of lost eighty pounds. He says he went from being called the Buddha of the Internet to the Charles Atlas of the Internet.

"I began to lose weight when I began to do what makes me happy," Vitale explained. "Happy people tend to take actions that burn more calories. As a result, they get trimmer."

To help others get happy and lose weight, Vitale and his personal trainer, Scott York, just announced the world's first body and business fitness contest at

"The idea is to work on your body and your business," says Vitale. "Get happy, get fit, and make money, too."

The winner can win $150,000 in Vitale's marketing services and Scott York's fitness training.

"Fat people aren't happy or jolly," says Vitale. "That's another myth. When they go home and sit in front of their TV, they cry inside."

For details on the body and business contest, see

The idea for the above news release came from the realization that happy people do tend to achieve their goals, even at weight loss. They simply follow The Attractor Factor formula and focus on what they want.

Ao Akua,


PS - I got the idea for the "happiness burns calories" news release while working-out in my gym. It will hit the national media on Tuesday.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Friday, August 04, 2006

Why is this the most popular article I've ever written?

I'm amazed at how many people are circulating an article I wrote a while back on Dr. Len and the Hawaiian healing system called ho'oponopono.

Every day I'm getting calls and emails from people, all declaring their love for the article.

It turns out someone posted it on a Yahoo! news group.

Others posted it on their blogs.

Still others distributed the article to their friends and their own mailing lists.

Not only that, but the article evolved into something more...

My work with Dr. Len inspired me to create a bestselling audio with Pat O'Bryan at

My work with Dr. Len also inspired me to hold the world's first Manifestation Weekend.

And now I'm co-authoring a book on ho'oponopono with Dr. Len, titled Zero Limits, that will come out in 2007. It will be the first ever book on this secret system.

If you haven't read the article that started it all, it's at

An author never knows which writing will touch the hearts of people.

I'm glad this one hit home.

It's my favorite, too.

Ao Akua,


PS - If you want to know when the next Manifestation Weekend will be held, just sign up at Expect miracles.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Thursday, August 03, 2006

How to Find Money Under Your Pillow Tonight

I went to my weekly Master Mind meeting today.

Today's meeting was, in part, about removing limits and raising levels so we can have more. Whether it's James Caan's Bentley or a mansion or just a more comfy life, it all begins with an intention.

Today I declared the intention to find more residual income in my life. I really like it when money falls out of the clear blue sky.

I came home from the meeting, made some tea, and checked email. One of the emails was a note that someone had sent me money by Paypal. I thought that was odd as my account at Paypal didn't show I had received any money.

So I looked closer and saw the person had sent me money to a wrong email address. It's one of my rarely used email addresses, so it's mine, but it's not one set up for me at Paypal.

That made me wonder if I could even access that account through the wrong email.

Long story short, it took several minutes of filling out forms and verifying this and that -- What's my dog's name, etc -- and then I was in.

Well, here's the punch line.

The account has $12,500.00 in it.

Yea, I had to look twice, too.


I looked closer and it's an account I opened maybe six years ago, when I lived with Nerissa in Austin. Apparently people have been sending me money there and I forgot all about it as I got caught up with life.

Well, today I stated the intention for what I want to receive --- and I came home to find $12,500 under my email.

This feels sooooo good.

So, how do you do this for yourself?

It should be obvious that you have to use the ideas in the book, The Attractor Factor, and in the movie, The Secret.

But here's a handy tool you might want to use, too. It's a certificate you can print out and look at every day. Write your intention or "demand" on it, and then act on the opportunities that come your way. It's at

There is magic in the world.

And it all begins with you.

Ao Akua,


PS - In my recent relaunch of the Hypnotic Selling Secrets package with Nitro Marketing, Patric Chan was my #1 top affiliate. He has published an ebook called "Internet Niche Marketing Plan in 30 Days!" and he's going to give it to you for free. This ebook reveals a 30-day, step-by-step, plan to building a niche business online. It's yours free. Download it now at Enjoy.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Wednesday, August 02, 2006

How to Get Clear About Anything: The 3 Magic Questions

Yesterday I posted about being offered James Caan's Bentley rocket car and being undecided about it. I said it was an example of not being clear.

Today I made a decision about his car.

How did I resolve it?

How did I get clear?

I basically asked myself three questions:

1. What would I do if I weren't afraid?

2. What would I do if money were no object?

3. What would be better?

Those three questions helped me on a cognitive level, but freed me on an emotional level.

Once I've answered one or more of those questions in a ruthlessly honest way, I'm able to clearly see my real desires, and then take action.

Said another way, once I'm clear of the snags in my thought process, I can connect to my internal guidance system and go with the flow again.

So, after running through the questions, I decided I didn't want Jimmy's car.

After all, if money were no object, I'd buy a brand new Bentley GT.

And what would be better than Jimmy's used car would be a new Bentley made for me.

And what would I do if I weren't afraid, I'd tell James Caan, "No, thanks. I'll order a new Bentley of my own."

And yes, I already contacted two different Bentley dealers. (There's a two year waiting list for these beauties.)

There you have it.

The entire struggle to make a decision was cut off at the knees once I honestly answered the above questions.

You might try them on your next dilemma.

Later, when I took a nap, I dreamed that Jimmy's car was no longer stuck half way down my driveway.

Ao Akua,


PS - What would you welcome out of a clear blue sky? Go see what these people have to say about it. Remember, I love you.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!

Tuesday, August 01, 2006

How I Attracted James Caan's Bentley GT, or, The Missing Secret in the Law of Attraction

Last January I told actor James Caan -- star of The Godfather, Rollerball, Elf, Las Vegas and many other hit movies and television shows -- that if he ever wanted to sell his black beauty, a 2005 Bentley Continental GT, I'd buy it.

Well, he's ready to sell.

I spoke to him last Friday night. He was at home, moaning because he had eaten too much for dinner.

I told him I had just moments earlier watched him on a rerun of his sexy TV show, Las Vegas. He said he knew they were airing them but he never watched them. He's back at work filming the next season right now.

We talked about his car. He's never driven anything finer. The seats massage you, the engine can take you into outer space, and the interior cabin makes you feel like you're in a rocket. Oh, and the car looks hot. Talk about a head turner.

Jimmy didn't try to sell me on his Bentley, though. He didn't have to. I loved the car when I first saw it parked outside of Gold's Gym, before I knew it belonged to James Caan. I later saw it when I visited him at his Las Vegas TV lot trailer. (See picture.) I lusted after it then, too.

Caan has two others ready to buy his Bentley, including the very dealership that sold it to him. He invited me out to drive his car for a while and see if I liked it or not.

I'm pretty sure I'll love it.

So the real question is: Do I want it?

Hell yes, I want it.

A Bentley is a high-end luxury sports car for the super-rich. And this one has been driven by a celebrity, one of my all-time favorite actors. He's asking fair market value for it, and he has others waiting to buy it.

Yes, of course, I want it.

But I already have two BMW's and Nerissa has the 2007 Toyota Camry Hybrid. We've got plenty of wheels around here.

While I deliberate about this decision, let's look at how this all came to be from an Attractor Factor standpoint:

1. I playfully stated what I wanted.

No addiction. No attachment. No desperation. This state of playfulness is the perfect place to state an intention that gets manifested fast. Again, the fundamental rule is that you get more of whatever you feel. If you feel anxious, you get more things to be anxious about. If you're playful, you get whatever it is you are being playful about, or something even better. Detachment is the key. You can have anything you want as long as you don't need it.

2. I took action.

When I learned James Caan was ready to sell his car, I got on the phone. I didn't wait for him to call me. I got his number, cleared it with a mutual friend that it was ok to call, and I called. You usually have to do something to achieve or attract your goals. Yes, sometimes they will fall into your lap. But it helps if you're there ready to catch the ball and run with it.

Will I get James Caan's Bentley?

I don't know yet.

The third step in attracting what you want is to get clear.

If you don't feel you deserve something, or you have counter-intentions within yourself, you'll slow down or even stop the process.

Right now I am getting clear within myself. Buying a car that costs more than you can imagine (around $165,000 for a new one) pushes a few of my buttons. Buying a car when I already have several also pushes some buttons.

I also have to look at what it means to me if I don't buy the car. Am I saying I'm not rich enough, or not deserving, or not good enough?

Obviously, I have some clearing to do.

Clearing is the missing step in almost all talk of the Law of Attraction.

If you don't get what you say you want, and it's clearly out there for you to have or experience, then most likely something within you is stopping the final result.

Here's an example of what I mean:

Last night I dreamed Caan's Bentley was parked in my driveway.

But the odd thing was, it was parked half way down the driveway.

My interpretation is that the car didn't know if it was to pull in and stay, or back up and drive off.

"It" wasn't clear.

Until I get clear, the car will stay stuck in limbo.

Guess I better take a nap to see what happens next.

Ao Akua,


PS - If you want to know how to attract a new car, see If you want to get clear and go way beyond The Attractor Factor, see

PPS - You can read about my earlier visits with James Caan by looking at my mid-January posts, such as Enjoy.

If you like the free articles on this blog, let Joe know by buying him his all-time favorite gift - an Amazon gift certificate. His email is Click Here!
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